我国实体书店的swot分析及发展对策研究
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2024-05-26 03:14:29
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我国实体书店的swot分析展对策研究摘要实体书店是一座城市的文化标志,同时也是市民文化熏陶的场所。然而,随着近十年来电子商务的不断发展以及网络的大规模普及,各地方的实体书店正在遭受着来自网络书店不同程度的冲击,很多实体书店纷纷关门停业。本文主要从实体书店的swto进行分析,探究并总结出拯救实体书店,保留人类文化产业的方法:需要读者自觉在实体书店购书、需要**部门及相关政策的支持和援助、实体书店自身的改革与创新。关键词:实体书店;文化产业;swto;**政策;改革与创新our country entity bookstore swot analys** and development countermeasure studyabstractentity bookstore ** a sign of ** culture, which ** also the place of public culture.however, in recent ten years the development of electronic commerce and mass popularization of network, the entity bookstores ** suffering the impact from network bookstore in different extent. many went bankrupt. th** article mainly from the entity bookstore swto analys**, explore and summarize the methods to s**e entity bookstore to keep the human culture industry: readers need to consciously buy books in the entity bookstore, ** departments and relevant policies need to support and ass**t entity bookstore, which itself needs 20210311