the advert**ing language structure and writing character**ticsengl**h advert**ements usually includes seven parts: title, headings, text, price,name and address, and the end. here mainly about the title, text and endingword of writing character**tics.sure title (1.1),headline generally considered the most important part of advert**ement, advert**ingpass ** the success depends on its effect. because of the line of sight of people usually only in the titlefor awhile. results showed that the headline of advert**ing componentspart of 50-70% of the total. therefore, the best writers often attract readersattention, in order to achieve the ultimate purpose of advert**ing -- boosting sales.the headline, the language to say, the readerqiqi heart and attention. therefore, it ** the form change multiterminal, there are several commontype:can see, no matter which kind of language, their character**tics are the same --, janeming, flat and smooth.1.2 text (test),the main text ** advert**ing, to show the advert**ing theme. divided intoa:1.2.1 emotional body (emotive copy)th** ** a common advert**ing writer by resorting to text, people's feelingsto achieve promotion purposes. for example, insurance company advert**ing often catch people emotionon the family property guarantee for the weak.1.2.2 of factual (copy) text),th** text ** typical of the advert**ement. sexual advert**ements re-establ**hes the text follow advert**ementfamous "aidca" formula, namely the first cause the attention of readers interest) and (lost)(an), and arouse readers' desire to buy (business), and to persuade himthe conviction (the), and others (buy). the m**sion ** fin**hed th** advert**ementinto.1.2.3 descriptive text narrative (copy)descriptive text style and calm, years. th** kind of style often usedtour**m vacation, also introduced in ad banks, insurance companies, etc.proof of text (1) enjoy copyin fictional or real people, dialogue or monologue style to deliver goodsinterest rates. th** text can also ** a commodity or a celebrity in pra**e of a servicequit.1.2.5 language text (gimmick copy) stuntth** kind of advert**ement phrase he**y stuff, mysterious, mostly from some allusions,suitable for **rmed, strong curiosity to the readers. often appear in timelinessthe magazine.our slogan 1.3 closing (),text ads in the closing ** a pen, the dec**ive role in picture dragon pointsv**ual attention and memory, strengthening. ending language and language structure on the titleoften similar. general requirement conc**e jianhan, rhythm, and hard to flowingforget it. for example:keeps you going --, toyota automobile advert**ement)lead-in - world opens makes apple. (apple computer paintings advert**ing),the japanese art -- by keeping (ad) clock xi tiecheng breathes out what japanadvert**ing engl**h ** 2 omit the prominent featureadvert**ing language must h**e the instantaneous effect, which can quickly convince the reader. therefore,advert**ements often use to write the most conc**e language to highlight the essentials and an adcontent, make clear reader, unforgettable. therefore to omit the formchildren will become the most striking in advert**ing engl**h, which ** the most representative and the sentenceas one of the most prominent feature of advert**ing. advert**ing engl**h can s**e the sentenceany component, including common patterns are omitted several.subject, predicate verbs 2.1 omit the sentence75,th** kind of sentences in advert**ing engl**h very common, they are mostly noun or nameword phrase independent put a sentence together. th** ** shenglvegou actual by two different types of sentence groupsstatement: title, which shenglvegou language) and (elliptical (you),2.1.1 titlequirk of contemporary engl**h grammar in the headlines, the likelihood and advert**ingwho ** omitted subject and predicate verbs are collectively referred to as the title of the sentence. title languageusually in the form of very conspicuous by advert**ing in appearance, seemingly omitteda subject and a predicate verbs, but actually to accurately find in the department. s**epoints. for example:to stop a step - fueling that sell cars. a advert**ing), 20210311