speculation on domestic merchant bank developing personal financing business.(自己大写吧)the article focused on the process and necessity of developing personal financing business for merchant bank ,and elaborated the status quo and problems about it.finally, the article compare the status quo of merchant bank developing personal financing business in domestic and abroad, based on which presented the approach to target such goal. it was believed that we should segment the market reasonablely, forge our own brand of financial product, train professional talenty, and establ**h brand new marketing concept.key words: merchant bank ; personal financing business ; (思考不属于关键词) 20210311
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